Is a made-to-order strategy feasible for apparel, footwear, and accessories? Fast Company just published an excellent article on how some smaller brands are thriving by abandoning the industry standard build-to-forecast approach, and instead adopting a made-to-order strategy.

A common mistake is viewing mass customization as simply a marketing expense, requiring enormous investments of time and money. But properly done, a mass customization program can be a significant engine of profit. Here are three ways that mass custom boosts your bottom line.

A mass customization and personalization program delivers tremendous financial benefits to companies. However, when brands consider implementing it, they often focus on the up-front software cost. That’s the wrong thing to focus on. Of course, initial cost is a factor, but it’s by far the least important consideration. Here’s what you should be thinking about.