by Jud Barr, Founder & Principal | Oct 30, 2021 | All Topics
Virtual merchandising and sustainability. The fashion industry is an economic colossus, providing jobs to millions around the world. Fashion also makes consumers feel good. But that good feeling comes at an enormous environmental cost: • In the Ghanaian capital of...
by Jud Barr, Founder & Principal | Jul 12, 2021 | All Topics
How to Take Advantage of Post-Pandemic Retailing There is no doubt that Covid-19 caused untold personal hardships and economic damage around the world. It is also true that recovery from the pandemic has created incredible opportunities for all brands – and that the...
by Jud Barr, Founder & Principal | Mar 8, 2021 | All Topics
Past, Present, and Future: Adding Rocket Fuel to Product Personalization In a retail environment that’s both increasingly digital and awash in product choices, forging an emotional bond with consumers is the moat that protects your brand’s position. Product...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Who are the product customizers? It’s easy to get overwhelmed by the prospect of starting a product customization program. Getting the right product configuration software, modifying your supply chain and logistics to handle single-piece orders, developing a marketing...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Product customization: your path to increased sustainability. Driven by consumer awareness and shifting preferences, brands are increasingly seeking ways to make their products – and their companies – more sustainable. Most of those efforts are focused on sourcing....
