by Jud Barr, Founder & Principal | Jul 12, 2021 | All Topics
How to Take Advantage of Post-Pandemic Retailing There is no doubt that Covid-19 caused untold personal hardships and economic damage around the world. It is also true that recovery from the pandemic has created incredible opportunities for all brands – and that the...
by Jud Barr, Founder & Principal | Mar 8, 2021 | All Topics
Past, Present, and Future: Adding Rocket Fuel to Product Personalization In a retail environment that’s both increasingly digital and awash in product choices, forging an emotional bond with consumers is the moat that protects your brand’s position. Product...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Who are the product customizers? It’s easy to get overwhelmed by the prospect of starting a product customization program. Getting the right product configuration software, modifying your supply chain and logistics to handle single-piece orders, developing a marketing...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Product customization: your path to increased sustainability. Driven by consumer awareness and shifting preferences, brands are increasingly seeking ways to make their products – and their companies – more sustainable. Most of those efforts are focused on sourcing....
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Your special makeup business can be improved. The special makeup (SMU) business is a potential profit machine for any brand. Retail partners pre-commit to the purchase, so they assume all the inventory risk of the product. But instead of being a fast-flowing river of...
