by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Who are the product customizers? It’s easy to get overwhelmed by the prospect of starting a mass customization program. Getting the right product configuration software, modifying your supply chain and logistics to handle single-piece orders, developing a marketing...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Mass customization: your path to increased sustainability. Driven by consumer awareness and shifting preferences, brands are increasingly seeking ways to make their products – and their companies – more sustainable. Most of those efforts are focused on sourcing....
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Your special makeup business can be improved. The special makeup (SMU) business is a potential profit machine for any brand. Retail partners pre-commit to the purchase, so they assume all the inventory risk of the product. But instead of being a fast-flowing river of...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Want to put some teeth into your social responsibility program? Try mass customization. The apparel and accessories industries have challenges when it comes to social responsibility. Periodically you’ll see moody, black and white ads on social media trumpeting a...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
The most important step in product customization: thinking. Companies typically view product customization – or as we like to call it, mass customization – as something that’s difficult, complicated, and only accessible to giant brands like Nike or Suit Supply. But...
