by Jud Barr, Founder & Principal | Jul 22, 2022 | All Topics
Enhance your brand positioning strategy with customizable gifts for next Father’s Day. A brand positioning strategy around gift-giving holidays like Father’s Day can be very effective for many product categories, and customization can give you the edge you need to...
by Jud Barr, Founder & Principal | Jul 13, 2022 | All Topics
How to build a profitable, sustainable supply chain with product customization. Brands today are taking bold action to build a more sustainable supply chain. Leaders are eager to make a positive impact on the world, satisfy consumer demands, and stay competitive....
by Jud Barr, Founder & Principal | Jun 6, 2022 | All Topics
There’s an easier way to create a cross-functional team. Are you serious about increasing market share for your brand by giving consumers the option to customize your products? It’s time to start building your cross-functional team. Introducing or expanding...
by Jud Barr, Founder & Principal | Jun 6, 2022 | All Topics
3D configurator profitability: expectations vs. reality. It seems like a 3D configurator for your ecommerce platform is a great idea … right? The argument is that interactive product renderings that offer a 360-degree spin capability will enhance the online shopping...
by Jud Barr, Founder & Principal | Apr 25, 2022 | All Topics
3 reasons to pivot from offshore mass production to onshore made-to-order. The era of reliable global mass production has provided brands with seemingly limitless scalability. But has the global pandemic brought that era to end? As the global supply chain all but fell...
