by Jud Barr, Founder & Principal | Mar 8, 2021 | All Topics
Past, Present, and Future: Adding Rocket Fuel to Product Personalization In a retail environment that’s both increasingly digital and awash in product choices, forging an emotional bond with consumers is the moat that protects your brand’s position. Product...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Who are the product customizers? It’s easy to get overwhelmed by the prospect of starting a mass customization program. Getting the right product configuration software, modifying your supply chain and logistics to handle single-piece orders, developing a marketing...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Mass customization: your path to increased sustainability. Driven by consumer awareness and shifting preferences, brands are increasingly seeking ways to make their products – and their companies – more sustainable. Most of those efforts are focused on sourcing....
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Your special makeup business can be improved. The special makeup (SMU) business is a potential profit machine for any brand. Retail partners pre-commit to the purchase, so they assume all the inventory risk of the product. But instead of being a fast-flowing river of...
by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
Want to put some teeth into your social responsibility program? Try mass customization. The apparel and accessories industries have challenges when it comes to social responsibility. Periodically you’ll see moody, black and white ads on social media trumpeting a...
