by Jud Barr, Founder & Principal | Apr 5, 2022 | All Topics
Satisfy the powerful need for self-expression, increase market share. How can you give individuals the power to express themselves in a unique way through mass-produced products? That’s a tough one. Brands can satisfy many consumer needs through mass-produced goods,...
by Jud Barr, Founder & Principal | Mar 23, 2022 | All Topics
Online, mindful, values-driven: Tapping into the post-pandemic consumer mindset. Life might be starting to look more like it did pre-pandemic, but the post-pandemic economy presents some new challenges for brands. There are certainly signs that we’re getting “back to...
by Jud Barr, Founder & Principal | Feb 28, 2022 | All Topics
Advance social sustainability with onshore/nearshore custom manufacturing. Today, consumers and investors hold major U.S.-based brands to high standards for profitability, environmental impact, and social sustainability. You have to consider the impact of any business...
by Jud Barr, Founder & Principal | Feb 28, 2022 | All Topics
How to score big returns on your custom embroidery program investment. Large-scale custom embroidery has been an expensive option for brands to extend to consumers in the past. But new automation tools are cutting costs like never before. Processing custom embroidery...
by Jud Barr, Founder & Principal | Feb 11, 2022 | All Topics
Struggling to get mass customization off the ground? Automate this. You’re eager to delight customers with product customization, but how do you do profitably? What’s the secret to making customization at scale, a.k.a. mass customization, efficient and cost-effective?...
