by Jud Barr, Founder & Principal | Dec 15, 2020 | All Topics
The most important step in product customization: thinking. Companies typically view product customization – or as we like to call it, mass customization – as something that’s difficult, complicated, and only accessible to giant brands like Nike or Suit Supply. But...
by Jud Barr, Founder & Principal | Dec 14, 2020 | All Topics
A better approach to limited edition products. Brands have long known that limited editions of products are potential gold mines. Witness the lines of people (in pre-Covid days) before a Nike shoe drop or a new Supreme t-shirt launch. Consumers love the cachet of the...
by Jud Barr, Founder & Principal | Nov 23, 2020 | All Topics
Two good strategies for reducing inventory waste. When dealing with problems, companies often focus on mitigating the effects of the problem, rather than fixing the root cause. This is precisely what we see every year in the footwear, apparel, and accessories...
by Jud Barr, Founder & Principal | Nov 1, 2020 | All Topics
The turnkey option for product customization. Product customization and product personalization programs can be intimidating. Your factories might not be willing to manufacture in small volumes. Your supply chain may not be ready to ship frequently, and in small lot...
by Jud Barr, Founder & Principal | Oct 1, 2020 | All Topics
Order management is where the profit margin lies. As companies continue to explore the possibility of personalized production and mass customization, they inevitably spend an inordinate amount of time assessing the pretty front-end, consumer-facing software. And let’s...
